Passion and dedication to help your business get the most out of marketing automation

Our Mission.

We help you maximize results through Marketing Automation.

Active Powered is a company established in 2016. We are Resellers, Partners, and the first Certified Consultants of ActiveCampaign.
If you are a freelancer or business owner who is approaching (or wants to take the leap) to email marketing automation and in general with automation and conversion technologies… we can help you.

our approach

Marketing is changing.

Strategies that worked 10 years ago, even 5, no longer work now.

Your contacts are inundated with commercial emails that they delete without reading.

What can a company do to be successful today?

Must adapt to the times. Change strategy.

The lazy “email marketing” and “funnel” strategy that everyone else does is the best way to fail.

It doesn’t matter how advanced, how complex, how long the funnel is. That’s not how your customers buy these days.

More importantly, this is not how users today become loyal to a Brand.

Thinking about email marketing, or even worse the funnel, is too narrow a view.

The modern company, to be successful, must think bigger.
It must move from the concept of marketing to that of customer experience.

Customer Experience means taking care of all stages of the relationship between customer and company.

It means giving each customer an exceptional experience.

Customers who have an exceptional experience are the ones who come back, buy expensive products, leave online reviews, word-of-mouth, and become Brand Advocates.

Marketing is not just selling products. It is cultivating a relationship with each customer to maximize his or her total value.

Email is the best digital tool for cultivating this relationship because you can create intimate, two-way communication cheaply and automatically.

The team

  • Stefano Mini
    CEO

    I’m the founder of Active Powered. I grew up in a family of entrepreneurs and freelancers, so with Active Powered, my goal is to support the entire community. As a hobby, I train, coach, and work with sled dogs.

  • Roberto Tarzia foto profilo

    Roberto Tarzia
    COO

    Co-founder and COO of Active Powered, passionate about marketing and technology. In my free time, I photograph people, take things apart, and write EasyLetter, my business-focused newsletter.

  • Alessandro Baglieri
    CMO

    I’m the Marketing Manager at Active Powered. I love making an impact on people and society, and marketing is how I do it—connecting a company's value to its end users. In my free time, I explore the trails on my mountain bike.

  • Giangiuseppe Cassone Consultant

    Strategic Consultant at Active Powered. Finding solutions is my mission. I design and implement communication strategies for those who have run out of them. I often prefer stories over grand finales. After all, I’m not sure if I’ll ever run a marathon, but I love the feeling of running.

  • Giovanni Nicolazzo
    Developer

    I’m a software developer with a strong product-oriented approach. My motto is: "Choose a job you love, and you’ll never have to work a day in your life." I love hiking, playing the piano, enjoying good wine and beer, and eating well.

  • Alessandro Greco
    Developer

    I’m a Junior Full Stack Developer. My job is to build applications, solve problems, and update various software. I’m passionate about computer science and technology. In my free time, I enjoy spending time outdoors with friends or reading.

  • Matteo Misto Customer Care

    I’m the Customer Support Specialist at Active Powered. Ever since I was a kid, I’ve admired those working in the world of Online Marketing, and thanks to Active Powered, I’m now part of it too. Rugby is my passion—I’m a Tighthead Prop who thinks he’s a Winger.

  • Giovanni Franchini foto profilo

    Giovanni Franchini
    Content Marketing

    I’m a journalist and content designer. At Active Powered, I handle blog articles, newsletters, social media, manuals, and anything that can turn into content. In my free time, I roam the countryside on my mountain bike—one day, I hope to stay there for good.

  • Stefano Mini
    CEO

    I’m the founder of Active Powered. I grew up in a family of entrepreneurs and freelancers, so with Active Powered, my goal is to support the entire community. As a hobby, I train, coach, and work with sled dogs.

  • Roberto Tarzia foto profilo

    Roberto Tarzia
    COO

    Co-founder and COO of Active Powered, passionate about marketing and technology. In my free time, I photograph people, take things apart, and write EasyLetter, my business-focused newsletter.

  • Alessandro Baglieri
    CMO

    I’m the Marketing Manager at Active Powered. I love making an impact on people and society, and marketing is how I do it—connecting a company's value to its end users. In my free time, I explore the trails on my mountain bike.

  • Giangiuseppe Cassone Consultant

    Strategic Consultant at Active Powered. Finding solutions is my mission. I design and implement communication strategies for those who have run out of them. I often prefer stories over grand finales. After all, I’m not sure if I’ll ever run a marathon, but I love the feeling of running.

  • Giovanni Nicolazzo
    Developer

    I’m a software developer with a strong product-oriented approach. My motto is: "Choose a job you love, and you’ll never have to work a day in your life." I love hiking, playing the piano, enjoying good wine and beer, and eating well.

  • Alessandro Greco
    Developer

    I’m a Junior Full Stack Developer. My job is to build applications, solve problems, and update various software. I’m passionate about computer science and technology. In my free time, I enjoy spending time outdoors with friends or reading.

  • Matteo Misto Customer Care

    I’m the Customer Support Specialist at Active Powered. Ever since I was a kid, I’ve admired those working in the world of Online Marketing, and thanks to Active Powered, I’m now part of it too. Rugby is my passion—I’m a Tighthead Prop who thinks he’s a Winger.

  • Giovanni Franchini foto profilo

    Giovanni Franchini
    Content Marketing

    I’m a journalist and content designer. At Active Powered, I handle blog articles, newsletters, social media, manuals, and anything that can turn into content. In my free time, I roam the countryside on my mountain bike—one day, I hope to stay there for good.

they say about us

My name is Luke I am a fitness manager of a gym. Since September I have been using activepowered which has in my opinion many more gears than other emailmarketing software. Look for a month ago I made a mistake in importing some lists: although the restoration was not very fast, taking more than two weeks, The technicians managed to fix the mistake I had made, restoring part of the lists and allowing me to go back to work with my small automations. Even during account activation there had been minor problems with the credit card that within a few hours were resolved by technical support. Obviously the hope is to never need anything but certainly the support is a strong point and in favor of this platform!
Luca Ghirello
I am Francesco Chini and I am happy to let everyone know how professional Active Powered's service is. I can say this with certainty because I have experienced all their major competitors for years. I have also used Active Campaign (the English version) and I must say that at the level of support there is no comparison. In Active Powered they not only do customer support quickly and efficiently but they know how to give you useful advice aimed at solving the problem without a lot of fuss. I've contacted support a dozen times in a few weeks and the level of attention from them has never decreased (and consider that I was often contacting them on weekends). Basically with Active Powered you have all the merits of Active Campaign, plus excellent support in Italian (very valuable for those who don't have time to waste and for those who are not experts at a technical level).
Francis Chini

3 Marzo 2023, Milano

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