Compare ActiveCampaign plans

Ent.

Pro

Plus

Start

Main Features

Compare and find the right plan for you

Enterprise

Professional

Plus

Starter

Main Features

Multi-step marketing automation

Omnichannel marketing

Sending e-mails

15 times the contact limit

12 times the contact limit

10 times the contact limit

10 times the contact limit

Users

5

3

1

1

Segmentation

Premium

Advanced

Standard

Limited

Conditional content

Predictive Sending

Generative AI

Advanced contact management

Single sign-on (SSO)

CRM Improved (Add-on)

Enhance CRM with two add-ons: Pipeline and Sales Engagement

Add-on available

Add-on available

Add-on available

Automation

Automation

Multi-step marketing automation

Automation actions

Unlimited shares

Unlimited shares

Unlimited shares

5 actions for automation

AI-powered automation generator

Multiple triggers

Omnichannel marketing automation

Email automation

sms (Add-on)

Extend your campaigns with SMS marketing automation

Add-on available

Add-on available

Add-on available

Sales automation

E-commerce automation

A/B testing

E-mail and automation

E-mail and automation

Email only

Email only

Automation map

Feed activity

Over 900 automation recipes

Automation actions

Automation actions

Send an email

Waiting

Enrollment

Cancel entry

Add a tag

Remove a tag

Send an email notification

Send an instant message on the site

If/Else

Go to

Target

Webhook

Update a contact

Add a note

Edit a contact score

Add to custom Facebook audience

Remove from Facebook’s custom audience

Divide

Start an automation

Terminate another automation

Perform calculations

Conversion

Create a contact in Salesforce

Creating a lead in Salesforce

“Add Contact to Salesforce Campaign”

Campaigns

Campaigns

Email campaigns and newsletters

Scheduled campaigns, triggered by RSS and based on date

Drag and drop email designer

Text and HTML editor

Over 250 predefined templates

A/B testing

Content Management

Dynamic content

Generative AI

Conditional content

Predictive content

Predictive Sending

Spam check

Preview and test incoming mail

Unlimited

5 per month

5 per month

Gmail and Outlook integrations

Automatic response and response patterns

CRM

CRM

Contact profiles

Custom fields

Lists

Up to 5

Tags

Segmentation

Advanced

Advanced

Advanced

Standard

Premium CRM integrations
Salesforce, Microsoft Dynamics and more

Pipeline & sales involvement (Add-on)

Enhanced CRM capabilities included in add-ons for both pipeline and sales engagement:

Pipeline & sales involvement (Add-on)

Enhanced CRM capabilities included in add-ons for both pipeline and sales engagement:

Pipeline management

Included in the add-on

Included in the add-on

Included in the add-on

Bid registers

Included in the add-on

Included in the add-on

Included in the add-on

Accounting records

Included in the add-on

Included in the add-on

Included in the add-on

Lead scoring

Included in the add-on

Included in the add-on

Included in the add-on

Sales engagement (Add-on)

The advanced CRM features included only the additional element of sales engagement:

Sales engagement (Add-on)

The advanced CRM features included only the additional element of sales engagement:

Individual email

Included in the add-on

Included in the add-on

Included in the add-on

Probability of success

Included in the add-on

Included in the add-on

Included in the add-on

Analysis and reporting

Analysis and reporting

Site monitoring

Monitoring links

Monitoring of attribution

Monitoring conversions

Event monitoring

Goals

Automation reports

Contact and membership reports

Campaign reports

Sales reporting

Revenue report

E-commerce report

Transactional e-mail (Add-on)

Reliably send password reset emails, notifications, confirmations and more

Add-on available

Add-on available

Add-on available

Channels

Channels

E-mail

sms (Add-on)

Extend your campaigns with SMS marketing automation

Add-on available

Add-on available

Add-on available

Modules

Standard and inline only

Landing page

Chat on websites

Websites
WordPress, Squarespace, Wix and more

Push notifications
Through integration

WhatsApp
Through integration

Prospecting and retargeting ads
Google, Facebook and LinkedIn

Segmentation and personalization

Segmentation and personalization

Segmentation

Premium

Advanced

Standard

Limited

Saved segments

Custom fields

Custom objects

Customization fields

Dynamic content

AI content generation

Conditional content

Suggested actions

Integrations

Integrations

More than 900 additions

Gmail and Outlook

Zapier

Ads on Google, Facebook and LinkedIn

Calendly and Eventbrite

PayPal & Stripe

Slack

Docusign

Standard e-commerce integrations Shopify, WooCommerce, Square

Premium e-commerce integrations BigCommerce, Magento and Shopify Plus

Standard integrations for CRM Freshsales, Pipedrive, Zoho and others

Premium integrations for CRM Salesforce, Microsoft Dynamics and more

Zendesk

APIs & webhooks

Platform

Platform

Customize user permissions

Unlimited idle contacts

Custom mail server domain

Custom account domain

Custom branded forms

Custom branded landing pages

Database synchronization

Single sign-on (SSO)

HIPAA Support

ActiveCampaign mobile app

Service and support

Service and support

Guides and tutorials

Community access

Email and chat support

Priority

Priority

Basic

Basic

Support for onboarding and migration

Priority

Priority

Basic

Basic

Dedicated account team

SLA for uptime

3 Marzo 2023, Milano

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