Ent.
Pro
Plus
Start
Main Features
Compare and find the right plan for you
Enterprise
Professional
Plus
Starter
Main Features
Multi-step marketing automation
Omnichannel marketing
Sending e-mails
15 times the contact limit
12 times the contact limit
10 times the contact limit
10 times the contact limit
Users
5
3
1
1
Segmentation
Premium
Advanced
Standard
Limited
Conditional content
Predictive Sending
Generative AI
Advanced contact management
Single sign-on (SSO)
Enhance CRM with two add-ons: Pipeline and Sales Engagement
Add-on available
Add-on available
Add-on available
Automation
Automation
Multi-step marketing automation
Automation actions
Unlimited shares
Unlimited shares
Unlimited shares
5 actions for automation
AI-powered automation generator
Multiple triggers
Omnichannel marketing automation
Email automation
Extend your campaigns with SMS marketing automation
Add-on available
Add-on available
Add-on available
Sales automation
E-commerce automation
A/B testing
E-mail and automation
E-mail and automation
Email only
Email only
Automation map
Feed activity
Over 900 automation recipes
Automation actions
Automation actions
Send an email
Waiting
Enrollment
Cancel entry
Add a tag
Remove a tag
Send an email notification
Send an instant message on the site
If/Else
Go to
Target
Webhook
Update a contact
Add a note
Edit a contact score
Add to custom Facebook audience
Remove from Facebook’s custom audience
Divide
Start an automation
Terminate another automation
Perform calculations
Conversion
Create a contact in Salesforce
Creating a lead in Salesforce
“Add Contact to Salesforce Campaign”
Campaigns
Campaigns
Email campaigns and newsletters
Scheduled campaigns, triggered by RSS and based on date
Drag and drop email designer
Text and HTML editor
Over 250 predefined templates
A/B testing
Content Management
Dynamic content
Generative AI
Conditional content
Predictive content
Predictive Sending
Spam check
Preview and test incoming mail
Unlimited
5 per month
5 per month
Gmail and Outlook integrations
Automatic response and response patterns
CRM
CRM
Contact profiles
Custom fields
Lists
Up to 5
Tags
Segmentation
Advanced
Advanced
Advanced
Standard
Premium CRM integrations
Salesforce, Microsoft Dynamics and more
Enhanced CRM capabilities included in add-ons for both pipeline and sales engagement:
Enhanced CRM capabilities included in add-ons for both pipeline and sales engagement:
Pipeline management
Included in the add-on
Included in the add-on
Included in the add-on
Bid registers
Included in the add-on
Included in the add-on
Included in the add-on
Accounting records
Included in the add-on
Included in the add-on
Included in the add-on
Lead scoring
Included in the add-on
Included in the add-on
Included in the add-on
The advanced CRM features included only the additional element of sales engagement:
The advanced CRM features included only the additional element of sales engagement:
Individual email
Included in the add-on
Included in the add-on
Included in the add-on
Probability of success
Included in the add-on
Included in the add-on
Included in the add-on
Analysis and reporting
Analysis and reporting
Site monitoring
Monitoring links
Monitoring of attribution
Monitoring conversions
Event monitoring
Goals
Automation reports
Contact and membership reports
Campaign reports
Sales reporting
Revenue report
E-commerce report
Reliably send password reset emails, notifications, confirmations and more
Add-on available
Add-on available
Add-on available
Channels
Channels
Extend your campaigns with SMS marketing automation
Add-on available
Add-on available
Add-on available
Modules
Standard and inline only
Landing page
Chat on websites
Websites
WordPress, Squarespace, Wix and more
Push notifications
Through integration
WhatsApp
Through integration
Prospecting and retargeting ads
Google, Facebook and LinkedIn
Segmentation and personalization
Segmentation and personalization
Segmentation
Premium
Advanced
Standard
Limited
Saved segments
Custom fields
Custom objects
Customization fields
Dynamic content
AI content generation
Conditional content
Suggested actions
Integrations
Integrations
More than 900 additions
Gmail and Outlook
Zapier
Ads on Google, Facebook and LinkedIn
Calendly and Eventbrite
PayPal & Stripe
Slack
Docusign
Standard e-commerce integrations Shopify, WooCommerce, Square
Premium e-commerce integrations BigCommerce, Magento and Shopify Plus
Standard integrations for CRM Freshsales, Pipedrive, Zoho and others
Premium integrations for CRM Salesforce, Microsoft Dynamics and more
Zendesk
APIs & webhooks
Platform
Platform
Customize user permissions
Unlimited idle contacts
Custom mail server domain
Custom account domain
Custom branded forms
Custom branded landing pages
Database synchronization
Single sign-on (SSO)
HIPAA Support
ActiveCampaign mobile app
Service and support
Service and support
Guides and tutorials
Community access
Email and chat support
Priority
Priority
Basic
Basic
Support for onboarding and migration
Priority
Priority
Basic
Basic
Dedicated account team
SLA for uptime
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